App Store, average prices and an argument for returns
Not surprisingly the iTunes app store for iPhones and the iPod touch is dominated by free and $0.99 apps. Many developers are crying foul, as they wish to charge more, but do not believe their higher priced applications will sell. Some developers are claiming to shelf their more in depth projects in favor of simple apps that take less effort.
From personal experience, I have only purchased two apps over $0.99. This is not from an opposition of purchasing quality apps, but simply not knowing what you are purchasing and the fear of a $100 bill from the app store for several products that ultimately do not fit my needs. Indeed, several times I have searched out the developer’s web site hoping to find more information. Reading the feedback often gives little indication if the app fits your needs or those of others. I believe the only real solution is a means to test an app yourself.
One solution is a brief period to return the app, perhaps 1 hour. Apple could simply build in a mechanism into iTunes to return the app and delete all traces from your computer and attached device, and credit your card. To help developers, the return form should request feedback on the reasons for the return. The one downside is extra workload on Apple’s servers and the cost of the extra bandwidth.
Of the many solutions proposed, I believe this is the most workable for Apple, the developers, and end users. Developers would appreciate feedback from consumers that rejected their app, helping them to refine and improve their products. Apple would essentially lock in end users not wanting to switch to a device that lacks their unique applications, something not as likely from simple apps. End users would appreciate the ability to try an app, and return it if the quality isn’t there, or it does not fit their unique needs. I believe the average selling price would rise and the quantity of apps ultimately sold would also rise, creating a more profitable marketplace for both developers and Apple. A win for all.
